The format
You send a product description, not a finished ad.
We produce it Grand Theft Auto radio style: funny, crude, self aware, and written for the station it plays on. The ad becomes content rather than an interruption, which is the whole reason people sit through it.
01
You brief, we write
Send what you sell and who it is for. Writing and producing the spot is our job, not yours.
02
Cut for every genre
The same product lands differently per stream: a thrash read on metal, a smooth lounge monologue on jazz, a glitched drop on electronic.
03
You get the final sign off
Nothing airs until you have heard it and said yes. That includes how far it goes: clean, or with the swearing left in. The age gate below decides who is allowed to hear it.
What it is not.
It is not a popup. It is not a banner nobody looked at, or a pre-roll with a countdown in the corner that everyone stares straight through. And it is very deliberately not that stomp clap hey stock music bed every second ad in this country is built on, because the moment anyone hears those handclaps they know they are being sold something and they stop listening. That sound is the audio equivalent of a stock photo of a man in a hard hat giving a thumbs up.
Every spot is written and produced in house, by people with a genuinely rotten sense of humour, for one station and one audience. Nothing is pulled off a shelf, nothing is licensed from a library, and nothing is handed to a freelancer who has never heard the station. If it makes you laugh, someone here has a problem, and that is the point.
There is a like button on the ad.
Not a close button, not a skip counter. Every spot carries one, and the whole business rests on whether people press it. An ad somebody chooses to react to is an ad that worked, and that is a far harder number than an impression, which only ever proved a file was sent.
- You get how many people liked it, not how many were served it
- Written to be worth a reaction, which is the only way that number moves
- If a spot is not landing, we rewrite it rather than buy more of it
Matched to what they are actually listening to.
Listeners set their own mix, and the station tilts between guitar music and electronic as they move it. Your ad follows that tilt, so it sounds like it belongs on the station rather than dropped into it.
- Reach people by genre and by city
- Your category is reserved, so a competitor cannot sit beside you
- Regional Victoria included, not just inner Melbourne
The audience is people deciding where to go.
Louder is a live music map first, so the reason to open it is to work out what is on tonight, and the radio plays the acts you could actually go and see this week. That is a high intent moment, and it is the one your ad lands in.
Being straight about it: Louder has not opened to the public yet, so nobody is buying an existing audience here. What is already real is the supply, because the map is loaded before a single listener arrives.
- Every act on the station has a real gig behind it
- Over 500 gigs, 106 venues and 1,370 acts already in, before launch
- Melbourne plus Geelong, Ballarat, Bendigo and Gippsland
- Bootstrapped and switching on, so founding slots are genuinely early
Responsible by default
Age gating that is enforced, not promised.
Every ad carries a category, and the category sets a minimum age. That rule is enforced in the database itself rather than in the app, so it holds no matter how the ad is requested. An unknown age is never treated as an adult one.
The founding offer
Back it before the public rate exists.
Louder is bootstrapped. There is no raise and no ad platform bidding your price up, so founding advertisers get terms that will not be available later.
A locked founding rate
Held before the public rate is set, for as long as you stay.
A reserved genre slot
First pick of your category, ahead of competitors.
On air from the first day
In the rotation the day the radio opens, not dropped in later.
Founding status
On the platform you helped switch on. Limited spots.
Hear a real one.
We produced a full Louder ad before selling a single slot, so you know exactly what you are buying. Ask for the demo spot and we will send it over.
Email ads@louderadio.com